This Privacy Policy applies to all individuals who register for, access, or use the LGExch platform at lgexch.ws. By creating an account you confirm that you have read and understood how your personal data is handled as described below.
1 Introduction
At LGExch, privacy is not something we treat as a back-office formality. When you register on the platform, make a deposit, place a bet, or contact our support team, you share information with us. This policy is here to make it completely clear what we do with that information, what we don't do with it, and what control you have over it.
This Privacy Policy applies to all data collected through the LGExch website, mobile platform, and any communications between you and the LGExch support team. It should be read alongside the Terms and Conditions and the Responsible Gaming Policy.
LGExch acts as the data controller for personal information collected from its members. This means we determine the purposes and means by which your data is processed. If you have questions about any part of this policy or wish to exercise any of your data rights, the contact details are in Section 12.
2 Data We Collect
LGExch collects only the data that is necessary to operate the platform, comply with our legal obligations, and provide you with a safe gaming experience. The categories of data we collect are:
| Data Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full name, date of birth, CNIC number, nationality | Registration & KYC verification |
| Contact Data | Mobile number, email address, city of residence | Registration & account updates |
| Financial Data | Easypaisa / JazzCash number, bank account details, transaction history | Deposit, withdrawal & AML checks |
| Transaction Data | Deposit amounts, withdrawal amounts, bet history, game history | Every financial transaction on platform |
| Device & Technical Data | IP address, device type, browser, OS, session timestamps | Every platform visit |
| Usage Data | Pages visited, games played, features used, click paths | During active sessions |
| Communications Data | Live chat transcripts, email exchanges, support ticket content | When you contact support |
| Responsible Gaming Data | Deposit limits set, self-exclusion requests, cool-off activations | When tools are used |
We do not collect special category data (such as health data, religious beliefs, or political opinions) unless you voluntarily provide it in the context of a responsible gaming or support interaction, and only where it is relevant to your welfare on the platform.
3 How We Use Your Data
The data collected by LGExch is used for the following specific purposes:
- Account creation and management: To register your account, verify your identity, and maintain the accuracy of your account details.
- Transaction processing: To process deposits and withdrawals via Easypaisa, JazzCash, NayaPay, SadaPay, IBFT, and Visa/Mastercard in PKR.
- Identity and age verification: To confirm that you meet the minimum age requirement of 18 years and that your account is genuine.
- Anti-money laundering (AML) compliance: To detect and prevent money laundering and other financial crimes in line with applicable regulations.
- Fraud prevention: To identify and prevent fraudulent account creation, bonus abuse, multiple accounting, and unauthorised payment usage.
- Customer support: To respond to your queries, resolve disputes, and handle account issues raised through live chat or email.
- Platform improvement: To understand how members use the platform and improve the user experience, game selection, and technical performance.
- Responsible gaming: To monitor for signs of problem gambling behaviour and provide relevant interventions or support where appropriate.
- Marketing communications: To send you relevant promotions and offers, if you have opted in to receive them. You may opt out at any time.
- Legal and regulatory compliance: To fulfil any legal obligations that apply to the operation of the platform.
Encrypted Storage
All personal data stored by LGExch is encrypted at rest using industry-standard protocols. Financial data and identity documents are held in isolated, access-controlled environments.
Minimal Data Collection
We only collect what's actually needed. No excessive data requests during registration. If a piece of information isn't required to operate your account, we don't ask for it.
Member Control
You can access, correct, or request deletion of your personal data at any time by contacting support. Marketing preferences can be updated directly from your account settings.
4 Legal Basis for Processing
Every instance of data processing at LGExch has a legal basis. The primary bases we rely on are:
- Contract performance: Processing that is necessary to operate your account, process transactions, and provide the services you have signed up for falls under this basis.
- Legal obligation: Identity verification, AML checks, and regulatory reporting are required by applicable law and fall under this basis.
- Legitimate interests: Fraud prevention, platform security, and internal analytics are processed where LGExch has a legitimate business interest that does not override your fundamental rights.
- Consent: Marketing communications and optional tracking cookies are processed only where you have given explicit consent. You may withdraw consent at any time.
5 Data Sharing with Third Parties
LGExch does not sell, rent, or trade your personal data with external parties for commercial purposes. Data is shared with third parties only in the following limited circumstances, and always subject to confidentiality obligations:
- Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay, and banking partners receive the transaction data necessary to process your deposits and withdrawals. They are bound by their own regulatory obligations and privacy frameworks.
- Identity verification providers: Where enhanced KYC is required, we may use third-party identity verification services to confirm the authenticity of documents you submit. These providers process your data solely for verification purposes.
- Game software providers: Casino and sportsbook providers such as Pragmatic Play, Evolution Gaming, and Microgaming may receive anonymised session and transaction data related to their games for licensing and audit purposes.
- Fraud and AML screening services: Where required to detect financial crime, your transaction data may be shared with specialist screening platforms. This is a legal obligation, not a discretionary choice.
- Legal authorities: If we are compelled by a valid legal order, court instruction, or regulatory direction to disclose data, we will comply. Where legally permitted, we will notify you of such a disclosure.
- Platform infrastructure providers: Hosting, cloud storage, and cybersecurity providers operate under strict data processing agreements that limit how they may handle your data.
No data shared with any of the above parties may be used by them for their own marketing or commercial profiling purposes.
6 Data Retention
LGExch retains personal data for as long as it is needed to fulfil the purposes described in this policy, or as long as required by law. The general retention periods are:
| Data Type | Retention Period | Reason |
|---|---|---|
| Account and identity records | 5 years after account closure | AML regulatory requirement |
| Transaction and bet history | 5 years from transaction date | Financial audit and compliance |
| Support communications | 3 years from last interaction | Dispute resolution record |
| KYC / identity documents | 5 years after account closure | Regulatory obligation |
| Technical / device logs | 12 months from collection | Security and fraud monitoring |
| Responsible gaming records | 5 years from closure or last activity | Player protection compliance |
| Marketing preferences | Until opt-out or account closure | Consent management |
After the applicable retention period expires, data is securely deleted or anonymised so that it can no longer be linked to you as an individual. Anonymised statistical data may be retained indefinitely for platform analytics purposes.
7 Security Measures
The security of your personal data is a priority at LGExch. We implement a layered approach to data protection that includes both technical and organisational controls:
- Encryption: All data transmitted between your device and LGExch is encrypted using TLS. Sensitive data at rest — including identity documents and financial records — is encrypted using AES-256.
- Access controls: Access to personal data within LGExch is restricted on a need-to-know basis. Staff who handle member data undergo regular data protection training.
- Two-factor authentication: All administrative access to systems that hold member data requires multi-factor authentication. Members are also encouraged to enable 2FA on their own accounts.
- Penetration testing: The LGExch platform undergoes regular security audits and penetration tests to identify and resolve vulnerabilities before they can be exploited.
- Incident response: In the event of a data breach that could affect your rights or freedoms, LGExch will notify affected members without undue delay and take immediate steps to contain the breach.
8 Cookies and Tracking Technologies
LGExch uses cookies and similar tracking technologies on the platform. A cookie is a small file placed on your device when you visit a website. We use the following categories of cookies:
- Strictly necessary cookies: Required for the platform to function. These include session cookies that keep you logged in during a session. You cannot disable these without breaking core functionality.
- Functional cookies: Remember your preferences — such as language settings, bet slip preferences, and display options — so you don't have to reset them every visit.
- Analytics cookies: Collect anonymised information about how members navigate the platform. This helps us understand which features are used most and where improvements are needed. These cookies are only placed with your consent.
- Security cookies: Help detect unusual activity, prevent fraudulent logins, and protect against cross-site scripting attacks.
When you first visit LGExch, you will be asked for your consent to non-essential cookies. You may update your cookie preferences at any time through your account settings or through the banner at the bottom of this page. Refusing analytical cookies will not affect your ability to use any part of the platform.
9 Your Data Rights
As an LGExch member, you have a clear set of rights over your personal data. These are not formalities — they are real protections you can exercise at any time by contacting our support team:
Right of Access
Request a copy of all personal data LGExch holds about you. We will provide this within 30 days of a valid request.
Right to Rectification
Ask us to correct any inaccurate or incomplete personal data we hold about you. We will update records promptly.
Right to Erasure
Request deletion of your data where it is no longer necessary, subject to our legal retention obligations for AML and audit purposes.
Right to Restriction
Ask us to pause processing of your data while a dispute or accuracy query is being investigated.
Right to Portability
Request your data in a structured, machine-readable format so you can transfer it to another service.
Right to Object
Object to processing based on legitimate interests, including profiling for responsible gaming monitoring purposes.
To exercise any of the above rights, contact us at support@lgexch.ws with your account details and the specific request. We will respond within 30 calendar days. Some requests may require identity verification before they can be processed.
10 Children's Privacy
LGExch does not permit individuals under the age of 18 to register or use the platform. We do not knowingly collect personal data from anyone under 18. If we discover that an account has been registered by a minor, the account will be immediately closed, all data will be deleted, and any deposited funds will be returned to the originating payment method where possible.
If you are a parent or guardian and believe that a minor may have registered on LGExch using false age information, please contact us immediately at support@lgexch.ws. We take these cases seriously and will act swiftly.
For guidance on preventing underage access to gambling content on shared devices, please visit the Responsible Gaming page.
11 Updates to This Privacy Policy
LGExch reviews this Privacy Policy at least annually and whenever there is a significant change in how we process data — for example, if we add a new payment method, change a data processor, or are required to update our practices by law. Material changes will be communicated to active members via email or in-platform notification at least 14 days before the changes take effect.
The "Last Updated" date at the top of this page reflects when the policy was most recently revised. The version currently displayed is the version that applies to your account. If you continue using LGExch after a policy update, you are taken to have accepted the updated policy.
12 Contact and Complaints
If you have questions about this Privacy Policy, want to exercise any of your data rights, or believe that LGExch has handled your personal data in a way that does not comply with this policy, please reach out:
- Email: support@lgexch.ws
- Live Chat: Available 24/7 through the LGExch platform
- Response time: We aim to acknowledge all privacy-related queries within 48 hours and resolve them within 30 calendar days.
If you are not satisfied with our response to a privacy complaint, you have the right to raise the matter with the relevant regulatory body in your jurisdiction. LGExch will co-operate fully with any such investigation.
For responsible gaming-specific concerns — including how your gaming behaviour data is used, self-exclusion records, or how to request deletion of your gaming history — please visit the Responsible Gaming page or mention it specifically when contacting support.
Related Policies
Key commitments that summarise how your data is handled
Your Data Stays Local
Personal data processed by LGExch is handled in the context of Pakistani members and local payment systems. It is not shared with international advertising networks or data brokers.
Marketing Is Optional
LGExch only sends promotional emails and SMS messages to members who have opted in. You can withdraw consent and unsubscribe from all marketing communications at any time from your account settings.
Retention Is Time-Limited
Data is not kept indefinitely. Specific retention periods apply to each category of data — typically 5 years for financial and identity records as required by AML law — after which it is securely deleted.
No Third-Party Profiling
Your LGExch data is not used to build commercial profiles for third-party advertisers. Analytics we conduct internally are focused on improving the platform, not monetising your personal information.
Verified Payment Matching
Financial data is matched against your registered account details for fraud prevention. This protects you as much as it protects the platform — it stops anyone from depositing or withdrawing using your payment methods without your authorisation.
Transparent Communication
If this policy is updated in a way that affects how your data is used, you will be notified before the change takes effect. You won't log in one day to find the rules have quietly changed without any warning.
Ready to Join LGExch? Your Data Is Safe With Us
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